Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Monday, November 22, 2010

November 22, 2010

Google Brings Out Interactive Book on the Web

Today the world is moving from eBooks to interactive ebooks. But there are several users who aren't fully aware of the technical terms and functions of the browsers and Web. To aide such users, Google has released an interactive online guide illustrated by Christoph Niemann and put it up for public access at http://www.20thingsilearned.com. So if don't know what TCP/IP is or what a Cookie is, you now know where to go and look for an answer.

Web technologies used in everyday life while browsing the web are most of the time not visible directly to an average users. For them it's just a computing marvel. Google's Chrome Team has scripted to explain the complex concepts like Cloud Computing, IP Address and DNS, Web Apps, etc. in a simple manner. Built on HTML5, this online interactive book will certainly make you aware about the current day web browsers and what' s being used on the current generation of Web.

Even though you've been reading on and using the web quite profusely, there's no harm in checking out this nicely illustrated interactive book.

Friday, June 4, 2010

June 04, 2010

Blogger integrates with Amazon Associates

Please note that this post is copied word-to-word from Blogger Buzz. Earlier this year we simplified the process for monetizing your blog by adding a �Monetize� tab in the Blogger app. We started with AdSense, which allows you to add contextual advertising to your pages; more recently we added AdSense for Feeds to help you generate revenue from the distribution of your blog via RSS and Atom. Today we launched a third option: direct integration with Amazon Associates to search Amazon�s product catalog and add links to products that earn you commissions when your readers buy products you recommend.

With this feature, you can search Amazon directly from the Blogger editor and add pictures and links to Amazon products right into your posts. Your readers will earn you commissions whenever they buy the products you recommend, and if you don�t already have an Amazon Associates account, you can sign up for one for free without leaving Blogger.

If you�ve ever written a blog post about a book, recommended a gadget, or reviewed a toy you bought for your kids, you�ve likely gone through the process of drafting the post, opening up a separate window to go to find a site that sells the product, then going back to Blogger to paste the link to the product into the post editor. 

Starting today, you can search the Amazon product catalog without leaving the Blogger interface and insert links to the products you find into your posts. Not only is the process of linking to products more efficient, but Amazon makes it easy for you to earn money whenever your readers actually buy the products you write about. This is known as an �affiliate program�, and it�s designed to let you recommend products you like to your audience � if they buy the product, you�ll earn a commission on that purchase. (For more on affiliate programs in general, here is a good overview at ProBlogger from this summer, and Darren�s �11 Lessons Learned� post about Amazon Associates is a good review of how to get the most out of the program.)

To get started, click on the Monetize tab for your blog and click �Amazon Associates�. Walk through the setup wizard, and add the Product Finder once you�re done.




Now for the fun part: when you are writing a post on Blogger, you�ll see an Amazon gadget to the right of your post editor (the �Product Finder�). You can search the Amazon product catalog from within Blogger � type in the name of the product you are writing about, and insert a link to the product, an image of the product, or an iframe containing the image, price details and a �buy it now� button. Every link that�s created contains your unique Associates ID, ensuring that Amazon will credit you for any purchases that result from readers clicking the link on your blog.




If you�re an existing Amazon Associate, completing this setup simply makes the Product Finder available on Blogger for you � you continue to earn the same referral rate from Amazon. New Associates receive the same referral rate from Amazon that they would have received if they signed up directly. If you�re not interested in earning a referral, you can still install the Product Finder: from the �Amazon Associates� page under the Monetize tab, click �I'll do this later � show me more Amazon options� and then click �Add the Product Finder� button.


A quick note about trust: affiliate programs work well when readers trust you. You should avoid promoting products simply because of the referral fee you might earn � readers may lose some of that trust if they sense your posts exist solely to make you money. You may also want to disclose to your readers that you will earn a commission on their purchase � some readers even prefer knowing that you benefit from their business.

There�s more information about this integration at Amazon.com, and the Amazon Associates blog has some more details. This integration is the result of months of collaboration between the engineers at both companies, and we�re very excited to share the results of this collaboration with you. Happy blogging!


For more information on this topic please feel free to contact me via the comments form below or the Contact Me page.

Monday, May 31, 2010

May 31, 2010

How to Remove left Sidebar in Google search

You may have noticed the new Google search interface, which features a new left-hand navigation (left sidebar) and a modified Google logo which looks pretty cool. The new side panel highlights the most relevant search tools and refinements for your query, making it easier to find exactly what you�re looking for.



However, most users may find the new sidebar integrated to left of Google searchresults not useful and pretty annoying. There�s an easy way to hide the left-hand navigation pane/sidebar in Chrome and Firefox browser.

To Hide Google sidebar in Chrome, install the extension �Hide Google Options�. It�ll remove the persistent sidebar and also ensures the Options pane remains a choice for users. You can click its icon to alternately show or hide the options shown in the left-hand pane of Google search results. (Supports worldwide google domains)

To Disable Google sidebar in Firefox, install the add-on Hide Google Options. You can easily enable/disable it anytime from status bar in just a single click. Currently removes the sidebar only from google.com search results.


Firefox users can instead install Google Fix userscript (using Greasemonkey add-on) which removes the left sidebar and bottom search bar from all regions of google search results, providing the Old Google interface.

Internet Explorer & Opera users can use this direct link to get back the old Google user interface. Bookmark: http://www.google.com/webhp?hl=all

Thursday, April 22, 2010

April 22, 2010

Google receives requests from IPL for removing content

Internet major Google has said it has received four content censorship requests this month from the Indian Premier League, the administrative body of the Twenty20 cricket tournament.

A total of five complaints were received in 2010 about certain websites carrying "illegal retransmission of the authorised feed, copyrighted content for which IPL is the owner", according to Google.

Out of the five, four complaints were made this month while one was made in March.

Interestingly, Google recently signed an agreement with IPL, wherein rights for live web coverage of matches have been given to YouTube, part of the internet major.

Google on Tuesday had named India at the third place among a list of nations from which it received maximum requests for censoring information.

The list, which was based on requests for removal of information made to Google between July 1 and December 31, 2009.

The complaints from the Board of Control for Cricket in India (BCCI), which owns IPL, have been listed on the website 'chillingeffects.org', a project run by the US-based Berkman Center for Internet and Society, that tracks online restrictions on speech.

"Whenever we do remove content, we display a message for our users that X number of results have been removed to comply with local law and we also report those removals to chillingeffects.org," Google said in a blog post on Monday.

Last year, the BCCI had registered three complaints related to IPL, with Google.

The cash-rich IPL is now mired in controversy following allegations by IPL Commissioner Lalit Modi that Union Minister of State for External Affairs Shashi Tharoor influenced the auction of an IPL franchise. Tharoor has since resigned saying he didn't want to be an embarrassment to the government, although he claimed doing no wrong.

Google said that it got maximum requests to censor information from Brazil (291), followed by Germany (188) and India (142).

Removal requests ask for removal of content from Google search results or from another Google product, including YouTube, Google had said in a statement.

"For Brazil and India, requests for content removal are high relative to other countries in part because of the popularity of our social networking website, orkut. The majority of the Brazilian and Indian requests for removal of content from orkut relate to alleged impersonation or defamation," the statement noted.

Wednesday, March 24, 2010

March 24, 2010

Nexus One


After being present in the mobile phone industry as just a software manufacturer, Google has finally decided to take the plunge and make its first very own mobile phone to compete with the likes of Nokia, Samsung, Apple and BlackBerry. Its weapon of choice? The Nexus One. Manufactured by HTC for Google, the Nexus One has, by far, one of the most impressive specifications list you can find in a smartphone. Or should I call it Superphone, as Google does.
The Nexus One comes armed with Qualcomm's finest 1GHz Snapdragon processor, a 3.7-inch, 800 x 480 pixel AMOLED display, a 5 megapixel camera, HSDPA, Wi-Fi, GPS and runs on the latest and greatest Android 2.1 operating system.


Although the Nexus One is so far only sold in U.S., we managed to get our hands on one sample in India, which was bought from U.S. We spent some time with the Nexus One and this is what we have to say about it.

The bundle of Nexus One includes :
  • Nexus One
  • Battery
  • Charger
  • Headset
  • USB Cable
  • Carry Case
  • 4GB microSD card
  • User Guide

Thursday, March 18, 2010

March 18, 2010

Orkut App Released For Android

is still one of the biggest social networking sites in India and Brazil, and obviously will get more focus from Google, lest they lose out to , which they will in near future.

However, to keep up with the latest trends, the Orkut team has now released a Orkut app for devices. The new app adds some nice features, which tie in nicely into the Android OS.


Orkut App for Android Upload Orkut Photos Android

For example, you can add your friends as live folders to your Android home screen and you will be able to browse the friends list even when you do not have access to data networks. In addition to that, users can also upload photos to Orkut albums and receive scrap notifications from their friends.

You will of course be able to send scraps to friends and others, add your friends to your contact list, or send them an email too.

The Orkut app is currently available in the Android Market, just go to the market and search for "orkut" and follow the instructions to install the app to your device. More information is available at the Official Orkut and Google Mobile blog.

Sunday, February 7, 2010

February 07, 2010

Online Video Explodes

The online video market continued to grow in December, as nearly 178 million U.S. Internet users watched 33.2 billion videos in the month a lone, said comScore last week. When broken down, the numbers mean that 86.5 percent of total U.S. Internet users watched online videos and averaged 187 videos per user. The average length video watched was 4.1 minutes, up from 3.5 minutes in a report from last March.

Google sites account for 13.2 billion videos, or almost 40 percent of the total. More than 134 million people watched more than 13 billion YouTube videos, averaging 97.1 videos per user.

Hulu had a record-breaking month.

"Hulu ranked second with more than 1 billion videos viewed, an all-time high for the property, and representing 3.0 percent market share," said Andrew Lipsman, in the report. The site saw 44.1 million unique visitors in December; each spent an average of 2.2 hours watching 22.9 videos.

Although Hulu came in second for total videos viewed, the site came in sixth place for most unique visitors. Not surprisingly, Google topped the list and was followed by Yahoo, Fox Interactive Media, CBS Interactive and Microsoft sites.

Thursday, February 4, 2010

February 04, 2010

Why Google is Bad for the Newspaper Business

One of the key core competencies of a publication is the process of selecting �all the news thats fit to print�.

No one can read every news story. Instead of even trying to consume everything, we all have a process we go through for discovery of news, information and topics of interest to us. We have sources we trust for our news and information. It may be a printed paper or magazine, a website, tv news, facebook or twitter updates, or some combination of everything we have access to.

No matter how we get information there is one certainty, there is a finite number of sources we will use.

When someone selects google news as their destination for news discovery it is probably at the expense of another destination or product who aspires to be a �discovery destination�. But lets pretend it is just an incremental source. That for a while at least a consumer will both go to Google News and to the website of their local paper. What is the branding message the consumer is receiving ?

When that newspaper allows itself to be included in Google News it becomes a de facto endorsement of Google News as an acceptable and probably preferable �discovery destination� . The branding message to the consumer is �I dont need to go to the newspaper homepage. Everything the newspaper has is referenced here in Google News. So if there is something of interest to me from the local paper, Google News will send me to their site. I don�t need to go to both sites any longer. I can just go to Google News.

Thats not good for the publication brand and business. They just lost their position as a trusted source where real people make decisions on what content they think their readers will want to discover � to an algorithm.

But wait it gets worse.

When that consumer goes to Google News, it lists the number of sources. You immediately become one of 2,172 articles. It is never good for a brand to be considered one of 2,000 plus sources. Ever. That makes you a commodity. All that promotion you did saying how good your reporters are ? On its way to becoming worthless. To the consumer there are 2,000 other people able to do the same thing (even though there really arent 2k sources, thats not what the branding message they get from Google)

And the bad news will keep on coming.

As a newspaper or other information source, you can never discount the very real possibility that Google starts becoming a content creator. Why couldn�t they hire reporters ? Why couldn�t they give their content priority over all others ? More importantly, why wouldn�t they ?

Never happen you say ? See AOL. See Yahoo. Both are now creating original content in huge quantities. I promise you, someday there will be a bunch of Googlers sitting in a meeting discussing how they can generate enough revenue and profits to increase earnings per share by a penny. You can bet someone will pull up a spreadsheet showing the increase in CPMs for original content with the trusted Google News brand on it. It will show that by simply hiring a bunch of reporters to create news, with Google�s traffic and the higher CPMs of original content, we can make a lot of money for our shareholders. You are in denial if you think this will never happen.

It was smart to ride the Google wave of traffic when you were able to sell it all. Things change. Now you can�t sell all your organic traffic, let alone the traffic you get from Google. Now the value equation has shifted. You are endorsing Google News as a discovery destination making their brand stronger by the day. Google News� brand value will increase fast enough on its own. There is no sane reason to allow them to co-opt your brand and use it to accelerate the growth of a business, Google News that will very likely be your biggest online competitor

Update: I want to put a qualifier here because some people think this applies to any or all media companies. It doesn�t. This is meant for media companies that have established brands and brand equity. If you are a startup, you should use Google for everything its worth. It can be very valuable. If you are trying to create or establish a brand, you should use Google.Google News. If you have no revenue, you should probably rethink your choice of professions and /or business, but Google traffic can only help.

For you, every visitor is a good thing and an opportunity to convert that user and build your brand image.

On the flipside if your company name is one of multiple choices that comes to people�s mind when they need the type of information/news/info you provide, then you need to think through just what impact Google.GoogleNews has on your business today and in the future.
February 04, 2010

Chrome aims to steal some iPad thunder

Fresh off the unveiling of Apple�s iPad, we have a whole new batch of tablet rumors�this time regarding a Google Chrome-based tablet device. The Chromium Project, the core behind the development of the Chrome operating system, has released a number of mockups and early concepts regarding what a Chrome-based tablet PC might be.

Next to Apple, Google is arguably the most-qualified to launch a tablet device capable of being a game changer. One thing that Apple and Google have in common is that they tend to think outside of the mainstream and are capable of creating paradigm-shifting innovation.

After all of the hype, rumors, and speculation, the Apple iPad is really more of a giant iPod touch than a full computer. While some tablets, like the HP Slate unveiled by Steve Ballmer at the 2010 International Consumer Electronics Show (CES), operate on Windows 7 or some other desktop operating system, the iPad runs the iPhone mobile operating system rather than Apple�s Mac OS X.

An �iPhone on steroids�, as many have dubbed it, may not seem very compelling, but the reality is that the iPad looks to be a very capable device for what it�s designed to do. The fact that it runs the vast library of apps available in the iTunes App Store gives users tens of thousands of free and cheap programs to choose from, and developers will soon create new apps uniquely suited for the iPad form factor.

Based on the early conceptual ideas regarding the Chrome tablet, Google may be taking a completely different, yet equally innovative, approach to the tablet PC. Whereas the Apple iPad revolves around apps�similar to the popular iPhone and iPod touch devices, the Chrome tablet takes a Web-based doc, or file-centric approach.

The very concept of the Chrome OS revolves around creating a Web-centric operating system that sheds all of the excess weight and frivolous features of standard desktop operating system, and provides a streamlined Web browser interface that enables users to interact with Web-based services like Google Docs, Gmail, Picassa, etc.

The tablet C page on the Chromium site has a variety of mock photos depicting what a Chrome-based tablet might look like. It also lists some of the design elements currently under consideration:
Keyboard interaction with the screen: anchored, split, attached to focus.
Launchers as an overlay, providing touch or search as means to access web sites.
Contextual actions triggered via dwell.
Zooming UI for multiple tabs
Tabs presented along the side of the screen
Creating multiple browsers on screen using a launcher

Aesthetics and user interface aside, a Chrome OS tablet may make a better business tool than the Apple iPad for a few reasons. First, many businesses have existing Web-based tools and applications. A tablet that works seamlessly with the Web would be a more natural extension of existing business tools than a tablet PC centered around iPhone apps.

The nature of Google Docs, Gmail, Google Wave, and other tools from Google allow for seamless synchronization between the tablet, the desktop, the mobile phone, and any other platform because the tools and the data reside online.

The fact that the applications and data are Web-based also makes it easier to share data with other users and collaborate�in real-time, or not�with peers, partners, or customers.

Finally, the Chrome operating system is open-source which enables businesses to freely customize it to fit their needs, or develop tools for it that integrate with other systems and improve business processes. Further, they can deploy those tools without having to get approval from Google, and without having to make them available to the general public in the app store.

Don�t get me wrong, the iPad actually has way more business potential than many give it credit for. Once it arrives, I have faith that new tools will continue to be developed to enhance its business functionality even farther. And, let�s face it, the iPad has been officially announced and will be available soon while the Chrome tablet is pure speculation, so the iPad wins in that department as well.

Whether or not the Chrome tablet ends up being a better business tool than the iPad will remain to be seen, if and when a Chrome-based tablet actually exists.